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What is Emulsion Paint A Comprehensive Guide
Choosing the right paint is key to achieving the desired transformation for your living or working spaces. Among the many options available, emulsion paint stands out as a versatile, durable and aesthetically appealing choice for both interiors and exteriors. Combining practicality with style, it meets a wide range of requirements, from smooth, elegant finishes to robust protection against harsh weather conditions.
This guide provides an in-depth understanding of what emulsion paint is, its composition, unique features, types, and critical considerations for making the best selection. Whether you’re a homeowner or a professional seeking reliable solutions, this resource offers valuable insights to ensure success.
What Makes Emulsion Paint Different? Exploring its Definition and Composition
Emulsion paint is a water-based solution that combines pigments, binders and additives to deliver exceptional performance. Unlike oil-based paints, it is low in odour, eco-friendly and user-friendly, making it a preferred choice for modern applications.
Composition
Emulsion paints typically consist of the following:
1. Pigments: An important part of the paint’s visual appearance, pigments add vibrancy and opacity to the colour. They come in natural and synthetic variants, ensuring a wide range of shades.
2. Binders: Binders help the paint adhere to surfaces and ensure smooth application. Common binders can include acrylics and vinyl, which enhance durability and flexibility.
3. Water: Water acts as a solvent, enabling ease of application, faster drying, and reduced environmental impact.
4. Additives: Additives enhance specific properties like flow, drying time, and resistance to mould and mildew.
Why Choose Emulsion Paint? Top Features That Stand Out
Emulsion paint offers several advantages, making it a standout choice for different projects.
Low Odour
No one likes the overwhelming smell of paint that lingers for days after the job is done. The water-based formula of emulsion paint minimises the release of VOCs, making it safer for indoor use and ensuring a pleasant application experience. This makes it particularly suitable for homes with children, pets, or sensitive individuals.
Tip: Painting during the day with adequate ventilation further minimises the leftover paint smell. Open windows or use fans for quicker air circulation.
Versatile Finish
Available in a variety of finishes, emulsion paints can be suitable for different needs.
1. Matt finish: Non-reflective and sophisticated, matt finish is ideal for ceilings and bedrooms.
2. Silk or satin finish: This finish provides a subtle sheen, perfect for living rooms or hallways.
3. Glossy finish: Glossy finishes reflect more light, making them ideal for accent walls or spaces that need refinement.
Superior Durability
Emulsion paint resists stains, cracks and fading, maintaining its appearance over time. It is also washable, making it ideal for high-traffic areas like hallways, kitchens and children’s rooms. You can use a damp cloth to wipe away marks or dirt.
Tip: To extend the life of your wall paint, avoid harsh cleaning agents and opt for mild soap solutions.
Types of Emulsion Paint: Which One Matches Your Needs?
Interior Emulsion Paint
Designed for living rooms, bedrooms, and ceilings, interior emulsion paints focus on aesthetics and smooth finishes. They are available in a variety of textures and sheens, offering flexibility to match the desired style.
Tip: When choosing interior emulsion paint, consider how lighting (natural and artificial) will interact with your chosen finish. This will help you create the ambience you desire.
Exterior Emulsion Paint
Formulated to withstand harsh weather, exterior emulsion paints protect against UV rays, rain, and pollution. They also incorporate anti-fungal and anti-algal properties, making them highly suitable for humid and tropical climates.
Tip: Before you start, use our helpful tool, Imagine Machine, to visualise various shades of our emulsion paints on your walls.
Factors to Consider When Choosing Emulsion Paint
1. Surface Type
The paint’s adhesion and finish depend significantly on the surface material (e.g., plaster, concrete, or drywall). For smooth walls, a silk finish works best, while matt finishes can effectively conceal imperfections on textured surfaces.
Tip: Always prepare your surface by cleaning and priming it to ensure optimal results
2. Room Usage
Each room’s purpose and frequency of use should influence your choice of emulsion paints. For kitchen and hallways, go for washable or stain-resistant emulsion paint for walls. Choose matt or silk finishes for bedrooms and living rooms to ensure a refined look.
Tip: Use moisture-resistant paints in areas like kitchens and bathrooms to protect against steam and stains.
3. Climate Conditions
In humid regions, select emulsion paints with antifungal properties to protect against peeling or mould growth. For areas with extreme heat or direct sunlight, UV-resistant paints can be a better option.
4. Budget and Longevity
While emulsion paints are cost-effective, investing in premium options ensures enhanced coverage, durability, and long-term value. Carefully calculate the coverage area to ensure an efficient purchase.
Whether you’re giving your home a fresh makeover or working on a professional project, Birla Opus Paints has innovative solutions to make the whole process hassle-free. From a variety of emulsion paints to tools like the PaintCraft service for personalised consultations, we’re here to make your painting journey smooth and stress-free.
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Privacy Policies
1. PURPOSE
Thank you for visiting our Website/ App. This Website/ App is owned by Grasim Industries Limited, Birla Paints division (“Grasim”). This Privacy Policy is designed to tell you about our practices regarding collection, use, and disclosure of information that you may provide via this Website/ App. Grasim is committed to protecting the privacy of every individual who installs and/or uses the Website/App. We have adopted the following Privacy Policy, which sets out the basis on which any personal data we collect from you, or that you provide to us, will be handled and dealt by us through your use of the Website/App. Please be sure to read this entire Privacy Policy before using, or submitting any information, to this Website/App, which is intended for use by residents of India.
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- We may collect your name, address, email address, telephone number, and other personally identifiable information you submit on the Website/App. Such personally identifiable information will not be posted in areas of the Website/App viewable by the public or users of the Website/App.
- By using this Website/App, you agree with the terms of this Privacy Policy. Whenever you submit information via this Website/App or through any other mode, you consent to the collection, use, and disclosure of that information in accordance with this Privacy Policy.
3. DATA GATHERING
Collection of Information: We may collect information that you share with us through your use of our Website/App, for example by:
- E-mailing or writing to us using the contact details posted on our Website/App; or
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Our primary goal in collecting personally identifiable information is to provide you with a smooth, efficient and customized experience. This allows us to provide services and features that are most likely to meet your needs, and to customize the Website/App and our services to make your experience easier. We may use the information we collect from you to provide you with information and services that you request from us. We use personally identifiable information in the files we maintain about you, and the other personally identifiable information we obtain from your current and past activities on the Website/App to provide you with services.
4.1. Our Disclosure of Your Information
- Due to the existing regulatory environment, we cannot ensure that all of your private communications and other personally identifiable information will never be disclosed in ways not otherwise described in this Privacy Policy. By way of example (without limiting the foregoing), we may be required to disclose personally identifiable information to the government, law enforcement agencies, or third parties under certain circumstances; third parties may unlawfully intercept or access transmissions or private communications; or users or authorized users may independently abuse or misuse your information that they collect from the Website/App in violation of our Website/App’s Privacy Policy and Terms of Use. Therefore, although we use industry standard information security practices to protect your privacy, we do not promise, and you should not expect, that your personally identifiable information or private communications will always remain private.
- As a matter of policy, we do not sell or rent any personally identifiable information about you to any third party. However, the following describes some of the ways that your personally identifiable information may be disclosed.
- Other Corporate Entities: We may sometimes share data with our affiliates, associates, subsidiaries, joint ventures, group entities, and third-party service providers that provide us with services and/or provide you with services. To the extent that these entities have access to your personally identifiable information, we will ask them to treat it at least as protectively as they treat personally identifiable information they obtain from their other authorized users or members. Our affiliates, subsidiaries, and joint ventures will follow privacy practices no less protective of all authorized users and members than our practices described in this document, to the extent allowed by applicable law. It is possible that Grasim, its subsidiaries, associates, affiliates, joint ventures or any combination of such, could merge with or be acquired by another business entity. Should such a combination occur, you should expect that Grasim would share some or all of your personally identifiable information in order to continue to maintain and provide access to the Website/App.
- Legal Requests: Grasim co-operates with law enforcement inquiries, as well as other third parties to enforce laws relating to matters, such as intellectual property rights, fraud and other rights. We can (and you authorise us to) disclose any personally identifiable information about you to law enforcement and other government officials as we, in our sole discretion, believe reasonably necessary or appropriate, in connection with any investigation.
4.2. Changing Your Personally Identifiable Information
In case you request to remove your personally identifiable information from our records, we will retain such information in our files and databases, in order to use it in some unavoidable circumstances, such as to resolve disputes, troubleshoot problems, and enforce our terms and conditions. Further, such prior personally identifiable information is never completely removed from our databases due to technical and legal constraints, including stored "back up" systems. Therefore, you should not expect that all of your personally identifiable information will be completely removed from our databases in response to your requests.
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7. CHANGES TO OUR PRIVACY POLICY
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8. LEGAL DISCLAIMER
This is the official Website/ App of Grasim Industries Limited and provides general information about Grasim Industries Limited. The information and content are based on the laws applicable in India. While efforts are made to keep the information on this Website/App accurate and timely, Grasim does not guarantee or endorse the content, accuracy or completeness of the information, text, graphics, hyperlinks and other items contained herein or on any other server. This Website/ App and the materials, information, and references to services and products if any herein, including without limitations, text, graphics and links, are provided "as is" without representations or warranties of any kind, whether express or implied. To the fullest extent permissible, Grasim disclaims any warranties, express and/or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, non-infringement, freedom from computer virus and warranties arising from course of dealing or course of performance. Grasim does not represent or warrant that the functions contained in the Website/ App will be uninterrupted or error free, that defects will be corrected or that the Website/App or the server that makes the Website/App available are free of viruses or other harmful components. Grasim does not make any warranties or representations regarding the use of the materials in the Website/App in terms of their completeness, correctness, accuracy, adequacy, usefulness, timeliness, reliability or otherwise. Users, shall always keep indemnified, defend and hold Grasim, its affiliates, and their respective officers, directors, employees and agents harmless, from and against any claims, demands, causes of action, debts or liability, costs and expenses, including, without limitation, attorney's fees, based upon or relating to a third party claim against Grasim arising from any action or inaction of User or for any liability or expense-due to claims for personal injury or damage to property arising out of the fault or negligence of the User. Grasim is not responsible for any special, indirect, incidental or consequential damages that may arise from the use of or the inability to use, the Website/App and/or the materials contained on the Website/App irrespective of whether the materials contained on the Website/App are provided by Grasim. The contents of this Website/App are subject to change without notice. Commercial use of any of the contents of this Website/App in any manner is prohibited without prior written permission from an authorised person. No reproduction of any part of the Website/App may be sold or distributed for commercial gain nor shall it be modified or incorporated in any other work, publication or Website/App, whether in hardcopy or electronic format, including postings to any other App. Grasim reserves all other rights. No information on this Website/App shall constitute an invitation to invest in the listed companies belonging to the “Aditya Birla Group” conglomerate. Neither Grasim nor the entities belonging to the “Aditya Birla Group” conglomerate, nor their respective officers, employees or agents shall be liable for any loss, damage or expense arising out of any access to or use of this Website/App or any App linked to it, including, without limitation, any loss or profit, loss of business, loss of use, indirect, incidental or consequential loss. By viewing this Website/App you are deemed to agree to jurisdiction of the courts at Mumbai, India in respect of any action arising therefrom or related thereto.
If you have any questions about this Policy or other privacy concerns, you can also email us at legal.birlapaints@adityabirla.com
August 2023
GRASIM INDUSTRIES LIMITED, Birla Paints division
9th floor, Birla Centurion, Century Mills Compound, Pandurang Budhkar Marg, Worli, Mumbai– 400030, Maharashtra, India.
Registered Office:
Birlagram, Nagda- 456 331 (M.P.) Tel: (07366) 246760-66, Fax: (07366) 244114, 246024, CIN: L17124MP1947PLC000410
Allwood Contractor App Helpdesk
Call: 1800 120 1234, Monday to Saturday, 09:30 am – 6:30 pm (Except Public Holidays).
Product Warranty
Terms and Conditions for product warranty registration of Birla Opus products
The Warranty shall be effective from the date of purchase of the Product as per the tax invoice (“Warranty Start Date”), provided that painting work is fully complete, and the Consumer registers the Product for warranty.
The Product must be registered within 15 days from the date of purchase by calling customer care at 18001201234 or registering on www.birlaopus.com and furnishing purchase details as required during the Warranty registration.
The Warranty shall be valid for parameters and period as defined in the respective product warranty document (‘Warranty Period’) from the Warranty Start Date.
Upon settlement of any claim, Warranty of replaced Product will not start afresh, and will continue for the remainder of the Warranty Period from the Warranty Start Date.
If there is a break/ lag in completing the painting work, the registration of the Warranty and Warranty Start Date will be determined by the Company at its sole discretion.
The Company may appoint a person to examine and confirm the application of the Product as per the directions specified prior to registering the Warranty.
For registering of Warranty, where quantity of Product purchase is equal to or more than 200 litres, please call our Helpline on 1800 120 1234 with requisite details. The registration of Warranty in such cases is subject to a satisfactory pre‐inspection at site by Company’s representative.
- For the warranty to be applicable:
- Minimum volume of the product required to be purchased needs to be met
- Birla Opus recommended system needs to be used
- Product coverage and application guidelines need to be adhered
For more details, please refer to respective product specific warranty document and product information sheet.
Consumer may raise a claim within 30 days of discovering issue(s) noticed on the affected areas based on Warranty Parameters/ scope
The Consumer is required to notify the Company of the issue(s) noticed along with the invoice details, sample pictures and basis for Warranty invocation by contacting the customer care at 1800 120 1234. The Consumer shall provide such additional details as required by the Company and/or allow the Company to visit/inspect the painting site either in portion or entirety at the Company’s discretion.
In case where the Company decides that the Warranty is applicable on the issue(s) noticed on the affected areas, the Company shall bear the Replacements Costs as detailed in respective product warranty document to repair/ repaint the affected areas.
Replacement Costs shall mean the cost of material and labour required to correct the affected portions, as determined by the Company.
In case where the Company decides that Warranty is not applicable, the same shall be communicated to the Consumer.
Warranty is applicable only to the affected area where the Product is used in accordance with application guidelines and not to the rest of the areas.
In case the Consumer carries out repair works on the areas covered under the Warranty, the same shall be at their own risk and the Company’s Warranty on the Product shall not be valid on such repaired areas.
The Warranty will cover only manufacturing defects of the Product and will not cover any defects arising out of factors not in control of the Company. For more details of exclusions, please refer to the warranty document of respective product.
Except expressly stated, the Company disclaims any liabilities whether in contract, tort or otherwise. The Company makes no warranty regarding merchantability or fitness of products for any particular purpose.
The Company shall not be held liable towards loss or damages of incidental, indirect or consequential nature or for any value more than the tax invoice value.
In case of any disputes, exclusive jurisdiction of the courts of Mumbai shall apply. Governing laws shall be Laws of India.
The facts and all matters concerning any Warranty/ claim/ dispute will always be kept confidential by both the Consumer and the Company.