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Favourite a colour to see it here
Favourite a colour to see it here
Favourite a colour to see it here
Favourite a colour to see it here
Favourite a colour to see it here
Favourite a colour to see it here
Once upon a time the story of India when it danced with vibrant colours, each shade representing a unique story that is captivating even today. Ancient places of worship dressed in the vibrant colours of saffron and gold, that now stand as testaments to unwavering faith, while magnificent monuments in earthy tones symbolise craftsmanship and honour. Even our clothing, like the flowing Ajrakh fabrics adorned with colourful patterns, embodies the traditional arts, which we proudly cherish. Within the realm of art, the extraordinary brushstrokes of Raja Ravi Varma's portraits bring deities to life in deep and muted hues. Miniature paintings dazzle with their intricate details and vibrant colours, exhibiting the skill and passion of our artists of our country.
These hues, deeply rooted in India's rich heritage, serve as inspiration for this collection, paying homage to our nation's legacy. Embrace these colours, embrace the spirit, and let your surroundings reflect the beauty that is India.
In the heart of India's spiritual landscape, vibrant colours intertwine with divine energy. Picture the rock-cut temples, their ancient walls adorned in bright hues, echoing the fervour of devotion that has travelled through centuries. Journey to the serene monasteries, where warm colours envelop devotees in a comforting embrace, guiding them towards inner peace. Along the sacred ghats of Banaras, vibrant shades reflect the fierce faith that flows along the holy river. Inspired by these marvels, this story captures the essence of India's spiritual journey, infusing spaces with the warmth and brightness that illuminate the soul's path to enlightenment.
In the serene painting "Radha in the Moonlight" by Raja Ravi Varma, the luminous Goddess Radha sits at ease on the rocks near glimmering water, her presence a beacon of tranquillity. Yet, it's not just Radha's radiance that captivates but the depth of colour that Raja Ravi Varma masterfully employs. His palette, rich with deep, muted hues, tells stories beyond words. Ravi Varma's colours resonate with timeless elegance across his oeuvre, from mythological narratives to regal portraits. Inspired by his genius, we've crafted a a story that echoes his reverence for subtlety and sophistication. Bring a touch of history and artistry into your spaces, and let your walls become canvases and colours, storytellers.
The Taj Mahal, an architectural marvel, stands tall with its pristine white marble facade, rightfully claiming its place among the wonders of the world. Within its walls lies a delightful display of colours, from the delicate floral motifs painted with natural dyes to the intricate patterns across the walls. Another architectural gem, Akbar’s Tomb, showcases a different colour story. The rich red sandstone walls of this majestic mausoleum evoke a sense of royalty and power. Venturing further, Itimad-Ud-Daulah's Tomb greets visitors with intricate marble inlays in warm yet majestic shades. Elaborate floral patterns and colourful geometric motifs come alive, showcasing the exquisite craftsmanship of the Mughal era.
With this story, we have tried to bring the essence of these architectural wonders to life . Make your home a testament to the grandeur of the past and the vibrancy of its present with this palette.
As the sun ascends over the Pink City of Jaipur, a medley of warm and soft colours emerges from the ancient architecture that graces its streets. The majestic Hawa Mahal stands at the heart of the city, its blush tones consistent with the architectural style of Jaipur's other monuments. Inside, intricate designs grace its walls, echoing ancient craftsmanship. Across the courtyard lies the City Palace, adorned with shades of ivory and gold, reflecting tales of royalty. Go further and the Amer Fort rises proudly in earthy terracotta and sun-kissed yellows, a fortress of strength and history. The Jantar Mantar observatory emerges with its sandstone structures, bathed in tones of amber and ochre, a testament to ancient wisdom.
Inspired by these majestic landmarks, this story imbues spaces with the timeless charm of India’s ancient palette, where every shade reflects the city's rich history and vibrant spirit.
In the bustling streets of Mumbai, Kolkata's charming corners, and Chennai's bustling boulevards, Art Deco architecture tells stories of a bygone era. Each curve, line, and splash of colour speaks of a time defined by sophistication. From the deep accents of Art Deco in Mumbai’s Marine Drive to the soft colours adorning Kolkata's Metropolitan Building, and the bold statements of Chennai's Royapettah Clock Tower, these architectural wonders captivate with their timeless allure. Inspired by the soft hues and intricate patterns of these iconic landmarks, we have crafted a story that pays homage to their legacy. Choose these colours and let your walls echo the spirit of India’s fascinating Art Deco style.
In a quiet corner of a workshop, a master metalworker hammers away at sheets of metal before carefully moulding them. These once unassuming sheets gradually take shape, evolving into captivating figurines. Their intricate details exhibit the ancient art of metal craft, of which there are numerous forms.
The colours of Pembarthi handicraft shine with the warm, lustrous tones of brass that attract the eye. Bidriware's palette sings a more muted tune, with the contrast of blackened brass and radiant silver. Kashmiri Copperware dazzles with radiant copper hues and a shimmering patina while showcasing delicate floral motifs and geometric patterns. Every piece born from various metal crafts tells a rich story of India's traditional artistry. Inspired by these vibrant hues, this story captures the spirit of this unique craft. Choose this palette to infuse your space with timeless allure and artisanal charm.
Nestled in the heart of Kutch, where the land stretches like a golden quilt under the sky, stands a workshop buzzing with life. Here, artisans carefully block-print fabric using natural dyes, a time-honoured craft known as Ajrakh. Every delicate swirl and line in distinct colours like deep blues, warm greens, and rich maroons stands out against the fabric beneath. Inspired by the timeless charm of Ajrakh, this story came to life. Every shade in this palette reflects the beauty of these fabrics, infusing your home's walls with a touch of heritage and warmth.
From vivid hangings in ancient temples to stretched fabrics in contemporary homes, Kalamkari remains one of India’s most cherished art forms. Hailing from Andhra Pradesh, this intricate craft involves hand-painting motifs onto fabric using natural dyes. The resulting palette is a delightful medley of hues, ranging from deep blues to warm browns. Its elaborate patterns, vibrant colours, and intricate motifs have sparked the inspiration for this story. Choose this palette as a celebration of tradition and artistic expression where deep and muted colours reign supreme.
From the resplendent Taj Mahal in Agra to the serene courtyards of Rajasthan's palatial forts, marble inlay graces a myriad of architectural wonders in India. Employing muted and warm colours from semi-precious stones like malachite, carnelian, and jasper, each piece tells a story beyond its visual appeal. From the gentle warmth of ivory to the earthy richness of deep reds, the hues of marble inlay now lend a timeless charm to both traditional and modern interiors. This ancient craft, intricate and delicate, creates a palette of colours that have inspired this story. Offering a spectrum of warm colours, this collection captures not just the eye but also the craftsmanship behind this masterful art form.
In the vibrant courts of medieval India, amidst royal exchanges and majestic architecture, Indian miniature paintings found their canvas. These miniatures, heavily influenced by Indian literature, adorned the pages of manuscripts, and stood as individual works of art. They visualized exciting fables and epic battles, bridging the gap for those unable to read. From the Janamsakhis to the Mughal empires, miniatures depicted India's diverse heritage with bright colours, intricate patterns, and elaborate detailing. These hues, so vividly captured in such a compact frame, inspired our story.Just as the miniatures narrated tales of valour and royalty, let your walls become storytellers, echoing India’s rich culture and history.
In the heart of remote villages, where time moves slowly, and traditions run deep, lies the legacy of India's tribal jewellery. Passed down through generations, these treasures speak volumes of ancient cultures. Muted metals in whites, greys, and browns are enhanced by intricate patterns skilfully crafted by tribal artisans. These subdued tones mirror the simplicity and depth of tribal life. They embody the spirit of resilience and unity, echoing the wisdom of ancestors who adorned themselves with such elegance. Inspired by these hues, our story pays homage to the timeless beauty of tribal jewellery, helping you infuse your space with a sense of tradition and reverence.
In the bustling streets of Mumbai, Kolkata's charming corners, and Chennai's bustling boulevards, Art Deco architecture tells stories of a bygone era. Each curve, line, and splash of colour speaks of a time defined by sophistication. From the deep accents of Art Deco in Mumbai’s Marine Drive to the soft colours adorning Kolkata's Metropolitan Building, and the bold statements of Chennai's Royapettah Clock Tower, these architectural wonders captivate with their timeless allure. Inspired by the soft hues and intricate patterns of these iconic landmarks, we have crafted a story that pays homage to their legacy. Choose these colours and let your walls echo the spirit of India’s fascinating Art Deco style.
Painting your home is fun and hassle-free when planned well. For that, you must know all about various aspects of the painting process. Find answers to all your paint questions here!
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Terms and Conditions
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Please read these Terms and Conditions of use carefully before using this Website/App. The Terms and Conditions set forth below (the "Terms") as well as those contained in the Privacy Policy of the Website/App governs your use of the Website/App and are legally binding on you. If you do not agree to all of these Terms or Privacy Policy, do not use access or otherwise this Website/App or any information contained on the Website/ App.
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Privacy Policies
1. PURPOSE
Thank you for visiting our Website/ App. This Website/ App is owned by Grasim Industries Limited, Birla Paints division (“Grasim”). This Privacy Policy is designed to tell you about our practices regarding collection, use, and disclosure of information that you may provide via this Website/ App. Grasim is committed to protecting the privacy of every individual who installs and/or uses the Website/App. We have adopted the following Privacy Policy, which sets out the basis on which any personal data we collect from you, or that you provide to us, will be handled and dealt by us through your use of the Website/App. Please be sure to read this entire Privacy Policy before using, or submitting any information, to this Website/App, which is intended for use by residents of India.
2. SCOPE OF APPLICATION
3. DATA GATHERING
Collection of Information: We may collect information that you share with us through your use of our Website/App, for example by:
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Our primary goal in collecting personally identifiable information is to provide you with a smooth, efficient and customized experience. This allows us to provide services and features that are most likely to meet your needs, and to customize the Website/App and our services to make your experience easier. We may use the information we collect from you to provide you with information and services that you request from us. We use personally identifiable information in the files we maintain about you, and the other personally identifiable information we obtain from your current and past activities on the Website/App to provide you with services.
4.1. Our Disclosure of Your Information
4.2. Changing Your Personally Identifiable Information
In case you request to remove your personally identifiable information from our records, we will retain such information in our files and databases, in order to use it in some unavoidable circumstances, such as to resolve disputes, troubleshoot problems, and enforce our terms and conditions. Further, such prior personally identifiable information is never completely removed from our databases due to technical and legal constraints, including stored "back up" systems. Therefore, you should not expect that all of your personally identifiable information will be completely removed from our databases in response to your requests.
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Grasim will use reasonable security measures to safeguard the confidentiality of your personal identifiable information. Although we will put our best efforts to protect your personal data, we cannot guarantee the security of your data transmitted to our Website/ App; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features which are appropriate to the type of personal information you have provided to try to prevent unauthorised access or inadvertent disclosure. However, you agree and acknowledge that "perfect security" does not exist on the Internet.
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We reserve the right to change, suspend, or discontinue any aspect of the Website/ App at any time. Any modifications we may make to our privacy policy in the future will be posted on this page. Continued use of the Website/App will signify that you agree to any such modifications.
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This is the official Website/ App of Grasim Industries Limited and provides general information about Grasim Industries Limited. The information and content are based on the laws applicable in India. While efforts are made to keep the information on this Website/App accurate and timely, Grasim does not guarantee or endorse the content, accuracy or completeness of the information, text, graphics, hyperlinks and other items contained herein or on any other server. This Website/ App and the materials, information, and references to services and products if any herein, including without limitations, text, graphics and links, are provided "as is" without representations or warranties of any kind, whether express or implied. To the fullest extent permissible, Grasim disclaims any warranties, express and/or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, non-infringement, freedom from computer virus and warranties arising from course of dealing or course of performance. Grasim does not represent or warrant that the functions contained in the Website/ App will be uninterrupted or error free, that defects will be corrected or that the Website/App or the server that makes the Website/App available are free of viruses or other harmful components. Grasim does not make any warranties or representations regarding the use of the materials in the Website/App in terms of their completeness, correctness, accuracy, adequacy, usefulness, timeliness, reliability or otherwise. Users, shall always keep indemnified, defend and hold Grasim, its affiliates, and their respective officers, directors, employees and agents harmless, from and against any claims, demands, causes of action, debts or liability, costs and expenses, including, without limitation, attorney's fees, based upon or relating to a third party claim against Grasim arising from any action or inaction of User or for any liability or expense-due to claims for personal injury or damage to property arising out of the fault or negligence of the User. Grasim is not responsible for any special, indirect, incidental or consequential damages that may arise from the use of or the inability to use, the Website/App and/or the materials contained on the Website/App irrespective of whether the materials contained on the Website/App are provided by Grasim. The contents of this Website/App are subject to change without notice. Commercial use of any of the contents of this Website/App in any manner is prohibited without prior written permission from an authorised person. No reproduction of any part of the Website/App may be sold or distributed for commercial gain nor shall it be modified or incorporated in any other work, publication or Website/App, whether in hardcopy or electronic format, including postings to any other App. Grasim reserves all other rights. No information on this Website/App shall constitute an invitation to invest in the listed companies belonging to the “Aditya Birla Group” conglomerate. Neither Grasim nor the entities belonging to the “Aditya Birla Group” conglomerate, nor their respective officers, employees or agents shall be liable for any loss, damage or expense arising out of any access to or use of this Website/App or any App linked to it, including, without limitation, any loss or profit, loss of business, loss of use, indirect, incidental or consequential loss. By viewing this Website/App you are deemed to agree to jurisdiction of the courts at Mumbai, India in respect of any action arising therefrom or related thereto.
If you have any questions about this Policy or other privacy concerns, you can also email us at legal.birlapaints@adityabirla.com
August 2023
9. Customer Consent
By agreeing to this privacy policy, you agree to receive promotional messages, offers, and updates from the Company via SMS, RCS (Rich communications message service), WhatsApp, etc.
GRASIM INDUSTRIES LIMITED, Birla Paints division
9th floor, Birla Centurion, Century Mills Compound, Pandurang Budhkar Marg, Worli, Mumbai– 400030, Maharashtra, India.
Registered Office:
Birlagram, Nagda- 456 331 (M.P.) Tel: (07366) 246760-66, Fax: (07366) 244114, 246024, CIN: L17124MP1947PLC000410
Allwood Contractor App Helpdesk
Call: 1800 120 1234, Monday to Saturday, 09:30 am – 6:30 pm (Except Public Holidays).
Product Warranty
Terms and Conditions for product warranty registration of Birla Opus products
The Warranty shall be effective from the date of purchase of the Product as per the tax invoice (“Warranty Start Date”), provided that painting work is fully complete, and the Consumer registers the Product for warranty.
The Product must be registered within 15 days from the date of purchase by calling customer care at 18001201234 or registering on www.birlaopus.com and furnishing purchase details as required during the Warranty registration.
The Warranty shall be valid for parameters and period as defined in the respective product warranty document (‘Warranty Period’) from the Warranty Start Date.
Upon settlement of any claim, Warranty of replaced Product will not start afresh, and will continue for the remainder of the Warranty Period from the Warranty Start Date.
If there is a break/ lag in completing the painting work, the registration of the Warranty and Warranty Start Date will be determined by the Company at its sole discretion.
The Company may appoint a person to examine and confirm the application of the Product as per the directions specified prior to registering the Warranty.
For registering of Warranty, where quantity of Product purchase is equal to or more than 200 litres, please call our Helpline on 1800 120 1234 with requisite details. The registration of Warranty in such cases is subject to a satisfactory pre‐inspection at site by Company’s representative.
For more details, please refer to respective product specific warranty document and product information sheet.
Consumer may raise a claim within 30 days of discovering issue(s) noticed on the affected areas based on Warranty Parameters/ scope
The Consumer is required to notify the Company of the issue(s) noticed along with the invoice details, sample pictures and basis for Warranty invocation by contacting the customer care at 1800 120 1234. The Consumer shall provide such additional details as required by the Company and/or allow the Company to visit/inspect the painting site either in portion or entirety at the Company’s discretion.
In case where the Company decides that the Warranty is applicable on the issue(s) noticed on the affected areas, the Company shall bear the Replacements Costs as detailed in respective product warranty document to repair/ repaint the affected areas.
Replacement Costs shall mean the cost of material and labour required to correct the affected portions, as determined by the Company.
In case where the Company decides that Warranty is not applicable, the same shall be communicated to the Consumer.
Warranty is applicable only to the affected area where the Product is used in accordance with application guidelines and not to the rest of the areas.
In case the Consumer carries out repair works on the areas covered under the Warranty, the same shall be at their own risk and the Company’s Warranty on the Product shall not be valid on such repaired areas.
The Warranty will cover only manufacturing defects of the Product and will not cover any defects arising out of factors not in control of the Company. For more details of exclusions, please refer to the warranty document of respective product.
Except expressly stated, the Company disclaims any liabilities whether in contract, tort or otherwise. The Company makes no warranty regarding merchantability or fitness of products for any particular purpose.
The Company shall not be held liable towards loss or damages of incidental, indirect or consequential nature or for any value more than the tax invoice value.
In case of any disputes, exclusive jurisdiction of the courts of Mumbai shall apply. Governing laws shall be Laws of India.
The facts and all matters concerning any Warranty/ claim/ dispute will always be kept confidential by both the Consumer and the Company.